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This site goldstandardmortgage.com has the following in the web site, "See what you can Prequalify for." Our analyzers noticed that the website also stated " Gold Standard Mortgage is committed to helping you find the right mortgage product for your needs." The Website also stated " We understand that every borrower is different, and we offer a variety of products to meet your individual requirements. We make the process of securing a mortgage simple and straightforward by offering you the latest in financial tools that enable you to make sound financial choices." The website's header had home loan as the most important keyword. It was followed by lowest rate, online loan application, and mortgage which isn't as highly ranked as home loan. The next words the site used was VA loans.